Our ambition is to continuously deliver unique and advance technologies, superior design and tailor-made experiences. From modern heating solutions through to residential & commercial heating and cooling across a wide range of applications. We have increased our presence in Europe as a trustworthy brand with premium products, a growing network of distributors and post-sale service.

Haier Group was established in 1984 in Qingdao by Zhang Ruimin who has centred the business around the RenDanHeYi philosophy. The well-respected model, developed and implemented by Mr. Ruimin, is revolutionary as no other company operates in this way. RenDanHeYi puts the needs of the user first, with the model’s core component being “zero distance” to the customers. At Haier are empowered to provide
outstanding commitment and value to our partners and end customers, keeping them at the forefront at all times.

We have since gone from strength to strength, by continuously striving for the best in class and working towards developing premium products for Global markets with IoT at the heart of our R&D and product development. We have been on the list of BrandZ Top 100 Most Valuable Global Brands for four consecutive years as the world’s first and only IoT ecosystem brand. Haier has also topped Global Major Appliances Brand Rankings by Euromonitor International for 13 consecutive years.