Haier HVAC Iberia made its second appearance at the 2023 C&R fair at the IFEMA in Madrid, which was held on the 14th to the 17th November, securing over double the presence to that of two years ago with over 900m2 of exhibition space.
This year’s event was a one of a kind for Haier. The exceptional stand design encompassed a full-size house to showcase our entire home solution, including, Residential AC, Heating and New Energy which has been introduced to the portfolio this year. The space exhibited an extensive range of new launches which was unveiled at the show for the first time, this included our new range of R290 Heating Solutions which utilises a low GWP refrigerant in the drive to reduce environmental impact and strive for a more sustainable future.
The stand space really demonstrated Haier’s commitment to the European market and our goal to drive innovation and product excellence in the HVACE (Heating, Ventilation, Air Conditioning & Energy) sector.
The theme of the show emphasised a ‘complete solutions’ approach which meets the needs of today’s market environment, from energy savings to flexible product design for all applications from domestic to large scale commercial. An onsite auditorium which housed up to 40 people per session welcomed visitors to a range of presentations on various solutions and applications Haier has to offer. It also welcomed the Spanish press who were in awe of the sheer scale of our presence and our 65m Euro achievement in the Spanish market during 2023, a clear indication of the strong presence Haier holds today.
Fidel Espiñeira, Spain Country Manager of Haier Iberia, commented:
“In the 2023 edition of the C&R show in Madrid, we surprised our customers and friends once again, just as we did in our first appearance in 2021, through an innovative stand that reflects the evolution of Haier and what it has on offer today, but not only this, the space really encompassed our future thinking and innovative approach to business – I’m incredibly proud of what we have achieved’.
