Haier’s presence at the most important HVAC show in Spain has been a great success. The C&R show in Madrid held between the 16th and the 19th of November has attracted close 34 thousand visitors from all over Europe.
Visitors who came on to the Haier stand were warmly welcomed by the Haier staff as well as the clean and fresh design of the various spaces that were created. The design of the stand enabled visitors to experience, touch and feel the Haier products in real life applications such as in an office, hotel room and living spaces.
The casual yet professional atmosphere attracted many new faces, and after a long period of not seeing people face to face it was a fantastic opportunity to connect with prospective partners, existing customers and Haier colleagues across Europe.
The central area was dominated by a networking area where visitors got personalised attention by the Haier team. Surrounding this central area was the domestic range. On show and new for 2022 was the Expert wall mounted unit, with a very modern square design, new UVC Pro and hOn connectivity as well as our highly successful Flexis and Pearl ranges.
Visitors also had the opportunity to enjoy the Pearl Art Academy exhibition; after a successful initiative of working alongside some art colleges where students got creative using the matte white finish of the Pearl AC unit by using it as their canvas. Students were able to see their creative work on show which was applauded by many.
Haier also seized the opportunity to present their Hot Water solutions and officially launched the entire range at the C&R show. For the first time, our customers had the opportunity to see and learn more about the Air to Water, the Heat Pump Water Heater range and the Electric Water Heaters. And most importantly the new Air to Water Split Heat Pump system which runs on R32 refrigerant and sets to complete our heating offering for next year.
On the commercial front, visitors could get to know our light commercial ranges displayed in an office environment and a range of control options. This office led to a Hotel room equipped with some indoor solutions for VRF systems, such as the slim ducted and 1-Way Cassette unit. Haier’s MRV VRF systems were also on display, this included the MRV SII twin fan and mini units as well as the new MRV5-H continuous heating system. Haier also launched a new Hydrobox for hot water generation on a 2-pipe system and an ERV and AHU kit which aims to improve air quality and ventilation. Finally completing the line-up for 2022 was an introduction to our Chiller solutions.
Haier’s HVAC Spain Sales Director Fidel Espineira said “The C&R Show was a great platform for the industry to re-connect with each other, strengthen existing relations and build new ones. For Haier this show really sets the scene for a stronger more successful 2022 and future ahead.”
Haier’s European HVAC Generally Manager Bob Cowlard added “I am overjoyed with the success of this show for us, not only in the engagement from our customers and the incredible numbers of visitors to our stand but also from the clear statement we made to the market and the feedback we have received that we are now clearly marked as the mover in the market and firmly in the industries mind as the brand to follow for innovation & creativity.”